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Frame via magnitude of change

E.g. when convincing people to eat less meat, say "More and more people are deciding to reduce meat consumption".

Rationale: Gregg Sparkman's research on contagion of dynamic social norms [1 2] - doubled #vegetarian orders at a restaurant via this framing.

Acknowledge members of a resistant group

E.g. when convincing a conservative to care about climate: "as you might expect, conservatives feel less strongly, but climate concern among them is growing too."

Rationale: Notes **from conversation with Gregg Sparkman.

Be kind to people who haven't changed yet

Avoid do-gooder derogation.

❌ "You're bad if you don't". ✅ "Everyone should do this, pls join in" / "Many are changing and so am I and anybody could do this"

Rationale: Notes **from conversation with Gregg Sparkman.

Give "booster shots" for long-term change

E.g. when encouraging people to keep using renewable energy, put energy savings compared to their neighbors on their energy bill.

Rationale: Notes **from conversation with Gregg Sparkman.